CXM

CXM

Customer Experience Management

For 1 to 1 Connections

Moving from traditional mass marketing, organizations must create 1:1 personalized and targeted interactions with customers to foster engagement and conversion. To make this work, you need to know more about customers than just demographics.  

axsysTek brings CXM technologies and processes to help Marketing teams scale and analyze millions of customer interactions to learn preferences and behaviors. With these insights, you can develop meaningful engagements across the customer lifecycle. 

cxStrategy

To measure, analyze, and optimize customer experience you need a strategy. cxStrategy develops the plan and technology roadmap to align customer experience data to business goals using: 

  • Competitor Analysis
  • Journeys and Campaigns
  • Measurement / Tracking
  • Multi-channel Planning
  • Customer Data Architecture
  • Experience / Content Analysis

cxDesign

To satify customers during their conversion you must nurture brand relationships at every touchpoint. cxDesign can optimize brand relationships creating tools to align customers and brands:

  • Concept Designs
  • Content Hierarchy
  • Stakeholder Interviews
  • Brand Storytelling
  • Digital Touchpoint Analysis
  • Content Development

cxView

To improve customers' overall experience you need a 360-degree view of interactions across businesses including support, emails and social. cxView implements CXM platforms to provide that view:

  • MVP and Prototypes
  • Taxonomy Setup
  • Digital Roadmap Planning
  • Loyalty Programming
  • Architecture and Integration
  • CXM Implementation

Tek Info - CXM

The presence of gaps or inconsistent experiences between distinct customer channels, such as a company app that says one thing and a company website that says another, which can lead to a poor customer experience, higher costs, and lower conversions.

Process of charting the key steps or touchpoints of a customer journey, using customer-oriented language to assess, communicate about, or redesign the experience to improve customer outcomes; this activity is most beneficial when examined by unique customer types or segments.

Experiences designed to be consistent and seamless across all of the major channels where customers interact with a brand (e.g., website, mobile app, stores, contact centers, etc.).

About axsysTek

axsysTek is a world class IT and Digital Media company creating solutions for industry, government and non-profits across IT, sales, marketing, media, finance, and operation areas.

We create innovative solutions that improve customer engagement and streamline employee productivity.

Washington, DC HQ

  • 1717 K Street NW 
    9th Floor - Suite 900 
    Washington, DC 20006
  • +1 202 243 7830‬ 
    dc.info@axsysdev.com