eMarketing

eMarketing

eMarketing

Personalized Messaging

Customer engagement with brands can be unpredictable. Awareness, advocacy, and other variables provide a complex puzzle when it comes to making meaningful connections.  You will need marketing automation tools that do more than email campaigns.

axsysTek marketing automation expertise provides digital solutions that capture preferences and use that data to execute business rule driven engagement across mutiple content channels resulting in personalized messages at scale for unique users.

marketPlan

Organizations need to target personalized customer interactions to drive engagement and conversions. marketPlan provides the strategy to engage customers at the right time, on the right channels using:  

  • KPI Identification
  • Segmentation Analysis
  • Use Case Mapping
  • Data Integration / Migration
  • Cross-channel Orchestration
  • Lead Management / Scoring

marketPlace

eMarketing is more than email capturing customer preference data for rules-driven engagement. marketPlace implements marketing systems enabling engagement across multiple channels through: 

  • Preference Centers
  • Template Creation
  • Subscription Management
  • Key-word Targeting
  • MarCom Automation Design
  • Sentiment Identification

marketOps

A 360-degree view of preferences and behaviors is needed to drive stronger loyalty and advocacy. marketOps provides expertise helping organizations use these tools to touch millions including:  

  • Channel Strategy
  • Security Model
  • Marketing Governance
  • Data Management
  • Marketing Intelligence
  • Marketing Support Services

Tek Info - eMarketing

System that triggers communications (e.g., email, social) based on online and offline customer activity; examples include activities like filling out online forms, watching a video, or clicking on an advertisement.

Collects data via dynamic content that progressively ask users to enter more pieces of information. For example, the first time a prospect encounters a form, they may only need to provide name and email address.

The next time to the same prospect encounters a from, they may be asked to enter their company name and industry. This process may increase form completions and helps develop a complete customer profile.

A page on a website, mobile app or popup window that enables customers to decide what type of topics they wish to hear about, channels they want to be contacted on, and if they wish to opt in or opt out of a particular types of communications.

About axsysTek

axsysTek is a world class IT and Digital Media company creating solutions for industry, government and non-profits across IT, sales, marketing, media, finance, and operation areas.

We create innovative solutions that improve customer engagement and streamline employee productivity.

Washington, DC HQ

  • 1717 K Street NW 
    9th Floor - Suite 900 
    Washington, DC 20006
  • +1 202 243 7830‬ 
    dc.info@axsysdev.com